About Us

LeadCoverage is a premier B2B marketing and PR firm that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. The supply chain and heavy industrial focused business was started by two industry expertises, Kara Brown and Will Haraway. LeadCoverage provides revenue operation services including marketing and sales alignment, perfecting tech stacks, social and email conversion, SEO and PPC, and sales accountability.

The Team

Kara Brown | CEO

Brown was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now GEODIS), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur's Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.

Will has 20 years of executive experience in B2B Technology Marketing. He is also a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.